Cheap Marketing Strategy #2: Become Known as an Industry Expert By Carrie Johnson
Pump up the volume about your services and products more than ever now during these slow economic conditions. I know it is still bad out there and many businesses are struggling to keep running. I have witnessed several small businesses having to close their doors. All the more reason to get on the highest platform you can find and shout! That is, increase your marketing and public relations efforts. You do not have any money, you say? No problem. Read more...
Cheap Marketing Strategy:
Apply for Small Business Awards and Contests By Carrie H Johnson
Now is not the time to stop marketing your business. Fact is sales and marketing are the two ways to produce revenues. You must continue to keep your customers interested and informed and attract new customers. The economy will turn around and you want to be ready for it. The key is to find cheaper ways of promoting your business. Read more...
Your success begins with finding your entrepreneurial voice. What do I mean by 'finding your voice?' When I ask most entrepreneurs that question they look at me like I have three heads or think I am asking what their niche is or what their tag line is. I'm not talking about any of these. I am talking about what makes the difference between the success and failure of your business. Read more... Consider a Partnership to Grow Your Small Business By Carrie H Johnson As a sole owner are you ready to take your business to the next level but cannot get a loan or afford the added expertise you need to make it happen? Do you need a vacation but cannot leave your business unattended? Are you working 24/7 and hardly ever see your family? If you have answered yes to these questions, this may be a good time to consider taking on a partner. Read more...
Diversity to Survive the Recession and Beyond by Carrie H Johnson
Is your business doing okay but your only breaking even? Or worse, your bottom line is starting to dip? It might sound crazy but adding to your product line, service offerings or starting another business could help you survive these tough economic times and set you up to thrive when the turnaround happens. And it will happen. Read more...
As the economy becomes more uncertain small business owners are challenged to reduce costs and still provide quality products and services to keep a competitive advantage. If you want to ensure the future long-term success of your business take an example from big business and do some benchmarking. Read more...
Some people can enter a room full of potential clients and leave with a pocket full of leads. Others sweat at the mention of attending an event where potential clients are available to them for the asking. While networking makes good sense, getting into the swing of shaking hands with strangers keeps many people out of the “networking circuit.” Read more...
This may seem a strange time to ask, but in the spirit of not wanting to waste a good recession, have you considered how and when you will leave your business? Read More...